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About the company

Foundation helps creators mint and auction their digital artworks as NFTs on the Ethereum blockchain. As collectors bid, they fuel a new system of value for online expression. 

Crypto for Creative Communities

NFTs—non-fungible tokens—are empowering artists, musicians, and all kinds of genre-defying digital creators to invent a new cultural paradigm. How this emerging culture of digital art ownership looks is up to all of us.

Foundation bridges crypto and culture to create mutual support between artists and collectors. We’re forging a community-driven path, providing culturally pioneering curation, and sharing our tools with the rapidly evolving community of developers who are excited to define this future with us. We want anyone and everyone who cares about the future of digital expression to be a part of it. 

Let’s explore these new possibilities collectively. 

Making History

Since launching in February 2021, creators have directly earned over $40M in NFT sales on Foundation overall, and over 425 artists have earned more than $12,000. You might have heard about us through the hugely successful sale of the viral internet meme Nyan Cat, or the more recent record sale of Pak’s Finite. We’ve supported thousands of other artists, including Nadya Tolokonnikova of Pussy Riot, Shawna X, Yung Jake, Aphex Twin, Zach Lieberman, Kim Laughton, Sarah Zucker, Devendra Banhart, Viktoria Modesta, Serwah Attafuah, Edward Snowden, and Dom Hofmann, the cofounder of Vine. 

How It Works

- For Creators

Creators are invited to join Foundation by members of the community. Once you’ve received an invite, you’ll need to set up a MetaMask wallet with ETH before you can create an artist profile and mint an NFT—which means uploading your JPG, PNG, or video file to IPFS, a decentralized peer-to-peer storage network. It will then be an NFT you can price in ETH and put up for auction on Foundation. 

Creators receive 85% of the final sale price. If the piece is resold on Foundation (or OpenSea and Rarible), a 10% royalty goes back to the wallet that originally minted the NFT—in perpetuity.

Read the full guide: Get Started as a Creator

- For Collectors 

On Foundation, anyone can create a profile to start collecting NFTs. All you’ll need is a MetaMask wallet and ETH, the cryptocurrency used to pay for all transactions on Ethereum. Artists list NFTs for auction at a reserve price, and once the first bid is placed, a 24-hour auction countdown begins. If a bid is placed within the last 15 minutes, the auction extends for another 15 minutes. 

When you win an auction and claim the NFT, the artwork gets transferred to your wallet and appears on your Foundation collector profile. You can also then display it in your virtual gallery, share it on social media, sell it later on the secondary market, or pioneer a new approach to appreciating digital art and championing the artists in your collection. 

- For Developers

We love collaborating, and invite developers to experiment with our free and open API or share thoughts on our Discord. 

- For the Community

There are many ways to get involved with Foundation beyond joining as a creator, collector, or developer. We welcome anyone interested in collectively building the future of digital culture to join us on Discord, Instagram, or Twitter. There are a number of community-led initiatives and events that you can plug into, participate in, and even imagine new possibilities for. We actively encourage community members to create new groups based around their interests.

The Team

Our team brings together leading talent from the crypto and creative communities, to the cultural realm. We’ve spent time at Eyebeam, Google, Harvard, Kickstarter, New Museum, Phillips, Princeton, and The Broad. In our spare time, we also design apparel, produce electronic music, paint, make films, and curate museum exhibitions.

We believe that a diverse team composed of individuals with different perspectives, lived experiences, and identities is essential to achieving our mission and upending old models of selling and sharing art. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Foundation is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are accommodated in the job application and interview process, and in the performance of essential job functions.

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