Content Marketing Manager

Token2049 is a leading Web3 conference and community platform that brings together industry leaders, innovators, and stakeholders across the crypto and decentralized finance ecosystem. The company operates major events and digital spaces that shape conversations in blockchain technology, attracting thousands of participants globally. As Content Marketing Manager, you'll own the strategy and day-to-day execution of content across our digital channels, reporting to the Marketing Lead while serving as the voice keeper for multiple brand properties.

Your core focus will be developing and implementing data-informed content strategies that drive visibility, engagement, and lead generation. You'll manage content calendars across X/Twitter, Instagram, LinkedIn, and TikTok, adapting messaging and format for each platform while maintaining consistent brand identity. Writing compelling copy is central to the work–social media posts, email campaigns, website content, and promotional materials all fall under your purview. You'll collaborate closely with the Marketing Lead, speakers, sponsors, business analysts, and community teams to align content with their goals while amplifying the broader marketing mission.

Tracking performance matters here. You'll monitor analytics across channels, pull insights from the data, and iterate on strategy based on what's working. Regular competitor analysis and staying on top of industry trends in Web3, AI, and FinTech inform your approach. Supporting time-sensitive campaign needs while juggling multiple projects simultaneously is part of the rhythm.

You bring 3-5 years of content marketing experience with a track record of creating social media content that actually engages audiences and generates leads. Your writing is sharp, your editing eye is detail-oriented, and you've managed content calendars across multiple digital properties. You're comfortable with social media analytics tools and know how to read performance data. You thrive in fast-paced environments where deadlines are real and you're managing competing priorities across teams. You work well with others, think critically about challenges, and take ownership of outcomes. A degree in Marketing, Communications, or related field rounds out your background.

Nice to have: Familiarity with the cryptocurrency, Web3, or AI sectors will give you a head start on industry context and audience dynamics.

Location: Singapore or Hong Kong. Full-time role.