Junior Marketing Executive

Junior Marketing Executive

Animoca Brands is a leading Web3 company recognized as a Fortune Crypto 40 company, Deloitte Tech Fast winner, and one of Asia-Pacific's high-growth firms. The company develops and publishes blockchain-based games and experiences including The Sandbox, PHANTOM GALAXIES, and products featuring major intellectual properties like The Walking Dead and Power Rangers. Through its flagship Mocaverse platform, Animoca Brands connects users to Web3 experiences and rewards globally, while maintaining an active investment portfolio of over 540 Web3 projects across the ecosystem.

You will support Animoca Brands' Marketing team in planning and executing integrated campaigns across multiple channels, with a specific focus on expanding the company's presence within Chinese communities worldwide. Working in a hybrid arrangement from Hong Kong, you will collaborate with the Marketing Manager and cross-functional teams spanning social media, public relations, events, and partnerships to build brand awareness and drive user acquisition.

What you'll do

• Support the full lifecycle of marketing campaigns across online and offline channels, from initial brief through final delivery and measurement.
• Create and publish engaging content across social platforms including X, LinkedIn, Instagram, YouTube, Facebook, TikTok, and Warpcast, coordinating closely with the Social Media Manager.
• Localize content for Chinese audiences by adapting messaging and ensuring cultural relevance in both Traditional and Simplified Chinese.
• Research and propose strategies to strengthen Animoca Brands' engagement within Chinese communities.
• Prepare marketing materials, track campaign performance metrics, and deliver regular performance reports to stakeholders.
• Build relationships with the online community by responding to comments and questions in both English and Chinese.
• Track competitive activity and emerging industry trends, contributing insights and creative ideas during team brainstorming sessions.
• Assist with video recording, editing, and distribution for the company's podcast.

What you'll bring

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Zero to two years of professional marketing experience; recent graduates are encouraged to apply.
• Strong copywriting abilities in English, Traditional Chinese, and Simplified Chinese.
• Practical experience with social media platforms including LinkedIn, X, Instagram, and TikTok.
• Familiarity with major Chinese social media platforms.
• Strong organizational, communication, and teamwork skills with the ability to manage multiple priorities simultaneously.
• Quick learning mindset and comfort adapting to emerging social trends.

Nice to have

• Understanding of blockchain technology and Web3 concepts.
• Previous experience working at a marketing agency, with exposure to client briefs, multiple accounts, and fast-paced campaign delivery.