Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

Crypto.com is a leading cryptocurrency platform serving millions of users worldwide. The company operates a comprehensive digital asset ecosystem spanning trading, payments, and financial services, with teams distributed across major fintech hubs including Hong Kong, Singapore, Sydney, and Taipei.

This role sits at the intersection of growth and compliance. As Senior Product Manager for User Onboarding & Growth, you'll own the customer journey from account creation through first transaction on the Crypto.com App. You're responsible for making onboarding work as both a growth lever and a regulated platform, balancing KYC requirements, customer acquisition speed, and time-to-value. Within six months, your mandate expands to include trading product work alongside the onboarding charter. You report to the Onboarding squad Lead and operate with significant independence to set roadmap priorities and make tradeoff calls.

Your core responsibilities

• Own the compliant onboarding funnel end-to-end, including account opening, identity verification, KYC flows, and platform capabilities. You make the calls between conversion, speed, risk, and regulatory obligations.

• Build onboarding into a growth engine by owning activation mechanics, referral programs, user incentives, and time-to-first-value. Partner with Marketing on acquisition channels while remaining accountable for post-acquisition performance.

• Instrument and improve the funnel by identifying drop-off points, sizing opportunities, shipping interventions, and measuring changes to completion and activation rates. You don't wait for analysis; you drive it.

• Extend onboarding capabilities across the Crypto.com product ecosystem and new surfaces without creating fragmented experiences or duplicate systems.

• Own a meaningful slice of the trading product. You'll collaborate with the Trading team on trading-product decisions and connect onboarding to first trade and ongoing engagement.

• Lead cross-functional alignment across Engineering, Design, Compliance, Marketing, and Trading around priorities and launch decisions. When regulation or delivery constraints shift, you re-plan while protecting the outcome.

What we're looking for

• Proven track record shipping consumer onboarding and growth together. You can point to a specific activation, referral, or acquisition problem you owned, the solution you built, and the metric that moved.

• Shipped account opening or KYC in a regulated product. You understand how identity verification, country-specific rules, or regulatory changes impact the funnel and can navigate compliance thoughtfully.

• Extended shared onboarding capabilities across multiple products, markets, or regulatory contexts. You know how to reuse infrastructure while adapting journeys for different needs.

• Meaningful depth in trading or brokerage products. You've owned or worked deeply on a trading journey and can discuss customer behavior, product mechanics, and tradeoffs independently.

• Operate as a senior individual contributor. You run multiple connected charters, make prioritization decisions, and ship through ambiguity without needing structure from a manager.

Nice to have

• Consumer crypto product experience with ability to ramp quickly on Crypto.com's trading flows.

• Background with multi-asset products including stocks, tokenized assets, options, or brokerage platforms.

• Familiarity with prediction markets or sports products.

• Experience adapting onboarding or trading across different regulatory environments and customer segments.