Head of Product Growth

Head of Product Growth

DeepL is a Berlin-founded AI company that has grown to approximately 1,000 employees serving over 200,000 business customers and millions of individuals worldwide. The company specializes in language AI technology, offering human-like translation, writing enhancement, and real-time voice translation across 228 markets. Founded in 2017 and backed by investors including Benchmark, IVP, and Index Ventures, DeepL combines cutting-edge research with practical products designed to improve how people communicate and work.

The company is known for fostering a culture where innovation and employee wellbeing go hand in hand. DeepL attracts talent from over 90 nationalities and maintains a distributed workforce across the UK, Germany, the Netherlands, Poland, the US, and Japan. The organization emphasizes transparent communication, regular feedback, and collaborative problem-solving as core values that drive its mission to become the global leader in trusted AI technology.

What you'll do

• Develop and execute use case strategy for media translation, identifying the highest-value opportunities and building product-driven growth loops to increase adoption in this strategic category.

• Drive media translation adoption directly through DeepL's web platform, browser extension, and mobile applications, coordinating closely with API and platform infrastructure teams.

• Define what constitutes a strong Product Qualified Lead for media translation based on usage patterns, account signals, and intent indicators, then build the necessary instrumentation and establish clean handoff processes into the sales organization.

• Design and operate expansion growth loops that guide users toward discovering and adopting adjacent features and products beyond their initial use case, increasing both usage depth and breadth.

• Collaborate across Marketing, Sales, Sales Operations, and Pricing and Packaging teams to align on funnel strategy, messaging, PQL feedback loops, and pricing optimization.

• Establish comprehensive metrics frameworks that track leading indicators like platform usage, feature adoption, and cross-sell conversion, then rigorously connect these activities to business outcomes including pipeline, revenue, and retention.

What you'll bring

• A hands-on, builder mentality with demonstrated ability to prototype rapidly, test with real users, and scale what works, rather than relying purely on strategy and documentation.

• Proven experience developing or scaling a product-led growth motion that feeds into a sales organization, with direct ownership experience in PQL definition and sales handoff processes.

• Strong cross-functional communication and stakeholder management skills, capable of aligning teams across Product, Sales, Marketing, and Engineering without owning their roadmaps.

• Track record growing adoption of consumer or prosumer-facing products including web applications, browser extensions, or mobile apps.

• Experience designing feature and product discovery growth loops focused on expansion rather than just top-of-funnel customer acquisition.

• Comfort operating in hybrid product-led and sales-led models with the ability to work effectively across teams whose priorities you don't directly influence.

Nice to have

• Experience building or growing open-source projects, particularly in machine learning or AI contexts.

What they offer

• Hybrid work arrangement with team members expected in the office twice weekly, combined with flexible hours to accommodate individual working preferences.

• Culturally diverse and internationally distributed team spanning multiple continents and time zones.

• Strong emphasis on open communication, regular feedback cycles, and empathy-driven collaboration.