Social Lead

Bybit is one of the world's largest cryptocurrency exchanges, serving more than 80 million users across 200+ countries. Founded in 2018, the platform offers trading, payments, wealth management, custody, institutional services, and Web3 products—all built on a foundation of user-first design and technological excellence. The company is recognized for transparency and trust in the digital asset industry while maintaining a commitment to innovation and global expansion.

The Marketing BUIDL team at Bybit is seeking a Social Lead to own the company's global social media strategy during a transformative period. This role combines strategic vision with operational leadership, requiring someone who can build and mentor a distributed team while maintaining creative excellence across platforms. You will shape Bybit's social voice during Brand 6.0, working directly with executive leadership and managing multiple high-stakes campaigns simultaneously.

What you'll do

• Define and execute the global social media strategy across X, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms, translating complex crypto and fintech concepts into platform-native content for traders, retail users, and the Web3 community

• Lead a team of 4-6 social media professionals plus external production and influencer agencies, establishing clear workflows, content briefs, approval protocols, and standard operating procedures for content creation, agency coordination, and crisis response

• Build and maintain the content calendar in alignment with product launches, market moments, campaigns, and executive communications while balancing global consistency with regional relevance

• Own social media OKRs including follower growth, organic engagement, share of voice, sentiment, and new user acquisition, using Sprinklr and native analytics for weekly reviews and quarterly performance analysis

• Partner with creative teams on campaign assets, oversee influencer strategy from shortlisting through legal clearance to performance tracking, and manage video production agencies

• Collaborate across business units (WBU, GBU, PBU) with Legal, Compliance, and the Strategy Office to ensure alignment on regulatory messaging and go-to-market initiatives

What you'll bring

• 4-8 years of social media experience with at least 3 years in a leadership role managing a team and proven track record growing global brand accounts at scale (1M+ followers preferred)

• Strong marketing background thinking in campaigns, narratives, and audience journeys, with demonstrated project management skills across multiple workstreams and agency relationships

• Proficiency with Sprinklr or equivalent enterprise social media management platforms and an AI-native mindset actively incorporating AI tools for content, research, and competitive analysis

• Exceptional written and spoken English with additional fluency in Arabic, Mandarin, Spanish, or Portuguese strongly preferred

• Experience navigating the complexity of global rebranding initiatives, managing influencer programs end-to-end with legal and compliance oversight, or writing for C-suite executive communications

Nice to have

• Deep knowledge of crypto, Web3, and fintech markets enabling you to write about DeFi and trading products without requiring translation

• Familiarity with project management systems and cross-functional campaign coordination tools

What they offer

• Full-time position based in Abu Dhabi, UAE

• Direct access to and collaboration with executive leadership during a pivotal rebranding moment

• Real budget, professional agencies, and multiple concurrent campaigns with genuine team investment in process improvement