Senior Partner Marketing Manager

Lovable is a platform that democratizes software creation, enabling anyone with an idea to build and deploy real applications. The company handles core infrastructure like authentication, databases, payments, and deployment, supporting hundreds of thousands of users building legitimate businesses. As the demand for safe, reliable software creation tools grows, Lovable is expanding its partner ecosystem to reach more builders globally.

Lovable's GTM team is seeking a Senior Partner Marketing Manager to develop and execute marketing initiatives across its growing network of partners. This role owns the strategy and execution of partner marketing programs, with immediate focus on the rapidly expanding connector and integration partner roster. You'll work cross-functionally to launch joint go-to-market initiatives, manage marketing investments, and scale programs that drive customer acquisition and partner growth.

What you'll do

• Collaborate with GTM Partnerships, Product Partnerships, Sales, and Product Marketing to build coordinated go-to-market initiatives across connector partners, integration partners, hyperscalers, and services partners.

• Define investment priorities, scaling mechanisms, and success metrics across different partner types, with connectors as the initial priority given the size and velocity of that roster.

• Own and evolve the tiering framework that determines marketing investment levels per partner, keeping it functional as the partner base expands.

• Manage market development funds and build joint go-to-market plans that fully activate co-marketing budgets with partners.

• Create and run an intake system for inbound co-marketing requests from partners, prioritizing opportunities effectively.

• Drive adoption of scalable marketing and enablement programs across the partner base and advocate for partner needs in GTM and broader marketing planning.

• Ensure partners are represented across regional GTM initiatives and collaborate with marketing teams on consistent representation.

What you'll bring

• Eight to ten years or more of B2B marketing experience, with at least three years managing partner marketing programs or leading teams.

• Proven experience developing joint marketing plans and executing programs with technology, platform, or services partners that drive new customer acquisition and pipeline.

• Track record managing partner marketing across large, growing partner rosters similar to ISV-style ecosystems with dozens to hundreds of partners.

• Demonstrated ability to influence partner marketing leadership and align stakeholders around shared objectives and plans.

• Experience shaping joint messaging and positioning with multiple partner organizations.

• Success measuring and improving ROI in indirect, partner-led marketing models, including MDF administration and reporting.

• Deep understanding of partner channels, sales cycles, product lifecycles, and how partner marketing drives revenue at each stage.

Nice to have

• Background at a dynamic, high-growth technology company.

• Experience marketing developer tools, APIs, or platform and connector ecosystems.

• Experience running co-marketing and MDF programs with hyperscalers like AWS, Google Cloud, or Microsoft Azure.

What they offer

• Full-time position based in London on a hybrid schedule.