Growth Lead, Marketplace

Circle is building an artificial intelligence-driven platform that unifies digital communities, content creation, live engagement, and commerce in a single branded space. The company operates as a fully distributed organization with approximately 270 employees across 30+ countries, emphasizing asynchronous collaboration and high-impact work. You'll be joining a team that's creating Discover, a marketplace designed to connect millions with creators and communities focused on genuine personal and professional growth.

About Circle

Circle has established itself as a comprehensive platform for digital entrepreneurs and community leaders who want to consolidate their audience interactions without relying on multiple disconnected tools. The platform integrates discussion forums, streaming capabilities, event hosting, messaging, educational content, and payment processing into a cohesive experience that reflects each creator's unique brand. The company's fully remote model demonstrates its commitment to building a global team while maintaining a strong collaborative culture, with biannual company-wide retreats held in diverse locations worldwide.

What you'll do

• Lead growth initiatives for the Discover marketplace by driving visitor acquisition, optimizing consumer engagement patterns, and expanding gross merchandise value alongside transaction volume

• Design and execute A/B tests to refine how users discover and interact with marketplace content, test recommendation algorithms, and evaluate different marketplace structures

• Develop and manage comprehensive lifecycle email programs including acquisition funnels, subscriber recommendation newsletters, promotional offers, and retention campaigns that convert casual visitors into regular buyers

• Establish and expand an organic search program that increases Discover's visibility through search engine optimization and search engine answer optimization across product pages and creator distribution channels

• Support creator success by analyzing traffic patterns, identifying conversion gaps across product categories, directing qualified buyers to creators, and scaling high-performing strategies across the marketplace

• Build performance reporting systems that track conversion metrics by category, cohort retention for marketplace-sourced members, and individual creator earnings, providing data-driven recommendations to leadership

• Work with the marketplace general manager and co-founders to establish growth priorities and collaborate with product teams on marketplace evolution

What you'll bring

• Proven experience owning revenue or GMV targets across multiple acquisition channels simultaneously, with demonstrated ability to grow these metrics and communicate what drove results, what succeeded, and what didn't

• Hands-on expertise in email and lifecycle marketing program development from inception, with understanding of performance metrics beyond standard open and click rates

• Track record of acquiring email subscribers at acceptable costs and increasing their lifetime value through strategic engagement and value delivery

• Willingness to work across all functional levels, from writing individual emails and landing pages to speaking directly with creators, implementing analytics, and interpreting performance data

• Strong grasp of marketplace dynamics and network effects, with demonstrated opinions about demand-side growth strategy and the mechanics that drive two-sided platform success

• Ability to execute multiple experiments in rapid succession, make decisions based on empirical results, and maintain momentum despite failures and uncertainty

• Comfort navigating fast-paced environments with ambiguous requirements and the capacity to learn new tools and technologies as projects demand

• Fluent English communication (CEFR C2 or equivalent) with exceptional written and verbal skills, essential for asynchronous collaboration across time zones

Nice to have

• Background in consumer discovery products such as Pinterest, Reddit, or Instagram

• Experience designing marketplace algorithms or recommendation systems

What they offer

• Compensation benchmarked to US standards applied globally, with equity grants and ongoing refresh provisions

• 35 days of paid time off annually

• Twice-yearly company retreats in destinations worldwide, combining team building with genuine travel experiences

• Comprehensive benefits supporting physical health, mental wellbeing, and continuous professional development

This role is fully remote and open to candidates within North American time zones.