Senior Manager, Organic & Web Growth

Arize AI is the leading observability and evaluation platform purpose-built for AI engineers and teams shipping production applications and agents. The company serves over 150 enterprise and Fortune 500 customers including Booking.com, Uber, Siemens, and PepsiCo. Arize provides unified tools for building, testing, and running AI systems with confidence, combining its managed platform Arize AX with Phoenix, an open-source offering for the developer community.

As the AI market accelerates and discovery patterns evolve beyond traditional search, Arize needs someone to drive visibility across Google, ChatGPT, Perplexity, Gemini, and emerging AI-powered discovery channels. This role sits at the intersection of technical infrastructure and growth strategy, requiring hands-on expertise in search foundations, competitive analysis, and conversion optimization.

What you'll do

• Develop and execute Arize's technical SEO roadmap, including crawlability, indexability, site architecture, internal linking, structured data, and page performance optimization while diagnosing and resolving issues from migrations and content changes.

• Build and measure Arize's presence across AI search platforms including ChatGPT, Perplexity, Claude, and Gemini by analyzing how AI assistants recommend and cite Arize relative to competitors and developing strategies to improve visibility in AI-generated answers.

• Conduct competitive search and content gap analyses across AI observability and adjacent categories to identify high-value nonbrand opportunities, develop optimization briefs, and prioritize content improvements.

• Partner with Marketing Engineering and web teams to improve website functionality, conversion paths, and visitor experience through experimentation, landing page optimization, and analytics-driven testing.

• Own organic acquisition reporting using Google Search Console, GA4, crawling tools, and SEO platforms to track visibility, search performance, qualified acquisition, and pipeline outcomes against competitive benchmarks.

• Build off-page authority through strategic backlink acquisition, technical publication placement, industry resources, and partnerships while converting unlinked mentions into referring links.

What you'll bring

• Deep understanding of technical SEO fundamentals including site architecture, crawlability, rendering, canonicalization, structured data, and page experience signals.

• Proven ability to diagnose and resolve complex technical website issues and partner effectively with web developers on implementation and validation.

• Experience measuring and optimizing for AI search visibility across platforms like ChatGPT, Perplexity, and other AI assistants.

• Strong analytical skills using GA4, Google Search Console, and SEO platforms to identify opportunities and measure impact on qualified traffic and conversions.

• Hands-on experience developing competitive strategies based on search gap analysis and content audits in competitive markets.

• Ability to manage agencies, contractors, and cross-functional teams (Content, Product Marketing, DevRel) with focus on measurable execution.