CRM Manager

Crypto.com is a leading digital asset platform that serves millions of users worldwide, offering trading, earning, and payment solutions in the crypto and Web3 space. The company operates across multiple regions including Asia-Pacific and North America, maintaining a strong focus on compliance, user experience, and innovation in a rapidly evolving sector.

You'll join the Growth & Marketing team as CRM Manager, owning the strategy and hands-on execution of customer communications across Crypto.com's product verticals. This is a hybrid role based in Singapore, Hong Kong, or the United States, and you'll report directly into a fast-paced, cross-functional environment where you'll drive retention, engagement, onboarding, and usage metrics through sophisticated, multi-channel campaigns.

Your day-to-day will span strategy and execution. You'll design and run end-to-end marketing automation workflows across email, push notifications, in-app, and in-browser channels—from audience segmentation and journey architecture through measurement and optimization. You'll own the CRM tech stack, particularly Braze, building and maintaining segmentation logic, channel configurations, data flows, and API-based triggers that power real-time, scalable campaign delivery. You'll write and maintain HTML and CSS for email and in-browser templates, ensuring responsive design and brand consistency. Beyond the technical work, you'll partner with MarTech and engineering teams on data integrations and event pipelines, develop lifecycle engagement strategies including gamification and reward mechanics, and translate campaign performance data into actionable insights to continuously refine messaging, timing, and channel mix. You'll also coordinate with regional legal and compliance teams to ensure all CRM activities meet local regulations in sensitive markets.

What you'll bring to this role

• Four to six years in CRM, lifecycle marketing, growth, or retention marketing roles, with hands-on platform experience in Braze or similar CDP solutions
• Technical proficiency in HTML and CSS for responsive email and web message design, with working knowledge of cross-client rendering
• Strong grasp of CRM operations: segmentation architecture, channel logic, data integration, and automation flows
• Familiarity with REST APIs and how CRM platforms integrate with external systems; comfort collaborating with MarTech and engineering teams
• Analytical skills with BI tools, data querying, and SQL experience preferred
• Understanding of lifecycle marketing fundamentals: personalization, journey design, A/B testing, and attribution models
• Cross-functional communication ability; you'll navigate between Marketing, Product, Legal, and Tech teams regularly
• Interest in applying AI tools to CRM workflows, from content generation and predictive segmentation to send-time optimization

Nice to have

• Knowledge of digital assets, cryptocurrency, and Web3 ecosystems
• Experience working in a regulated industry such as crypto, fintech, or gaming

We Offer

• Full-time, hybrid work arrangement across Singapore, Hong Kong, or United States offices
• Opportunity to work with cutting-edge martech and AI tools at scale
• Cross-functional collaboration with product, design, legal, and compliance teams