Senior Product Marketing Manager, Vertical Solutions

Cresta is an AI platform that transforms how organizations deliver customer experiences across every interaction channel. The company combines conversational AI agents, real-time agent assistance, and conversation intelligence to help enterprises like United Airlines, Marriott, and Cox Communications improve revenue and operational efficiency. Founded by veterans from Google's AI teams and backed by top-tier investors including a16z and Sequoia, Cresta is shaping the future of AI-powered customer engagement at scale.

This role offers a unique opportunity to build something most product marketers never get to own: a scalable, multi-industry marketing motion from the ground up. As an organization scales vertically, the challenge isn't just understanding one market—it's creating a repeatable system that gives each industry a compelling, credible story while remaining efficient and consistent. This is that job.

What you'll do

• Own positioning, messaging, and go-to-market strategy for Cresta across multiple industries, starting with Travel & Hospitality and Telecommunications, building frameworks that scale as new verticals are added

• Develop deep buyer personas for each vertical, translating platform capabilities into industry-specific narratives that address each sector's unique pain points, priorities, and buying dynamics

• Establish Cresta as a thought leader within covered industries through strategic content, event participation, analyst relations, and customer storytelling that shapes market conversations around AI-powered customer experience

• Build and refine a repeatable vertical playbook that standardizes how industry narratives, personas, use cases, and proof points are developed, enabling consistent quality and faster expansion into new markets

• Partner across product, sales, solutions, and marketing teams to design and execute vertical-specific launch strategies, sales enablement, and supporting materials that accelerate pipeline growth

• Translate win and loss data by industry, use case, and buyer type into insights that influence roadmap decisions and guide where Cresta deepens vertical investment

What you'll bring

• At least 7 years of product marketing or solutions marketing experience, with substantial time in a multi-vertical go-to-market environment at a mature company

• Demonstrated success marketing to multiple industries simultaneously and building repeatable frameworks that scale across verticals

• Expertise in or deep familiarity with at least one of Travel & Hospitality or Telecommunications

• Strong cross-functional collaboration skills and experience managing complex, multi-team projects

• Excellent communication abilities, including comfort presenting to executive audiences and producing data-driven market analysis

• Bachelor's degree in Marketing, Business Administration, a related technical field, or equivalent professional experience

Nice to have

• Background in contact center, customer experience, or AI agent software categories

• Experience marketing to Home Services, Utilities, or Retail

• Track record in hypergrowth technology companies

What they offer

• Base salary of 150,000 to 200,000 USD plus equity, with location-based adjustments reflecting market rates and individual experience

• Comprehensive medical, dental, and vision coverage for you and your family

• Flexible PTO, paid parental leave, retirement savings plan, and remote work setup budget

• Monthly wellness and communication stipend to support work-life balance