Senior Product Marketing Manager, Infrastructure

Coinbase is a leading cryptocurrency exchange platform on a mission to increase economic freedom worldwide. The company operates with an uncompromising commitment to excellence, attracting people who thrive in high-intensity environments and refuse to settle for mediocrity. Coinbase maintains a remote-first structure with quarterly in-person collaboration sessions, creating a unique blend of flexibility and focused teamwork.

The Infrastructure Marketing team at Coinbase is responsible for building market awareness and driving demand across a portfolio of critical products: stablecoin payments, trading infrastructure, agentic finance, and custody solutions. As Senior Product Marketing Manager, you will lead comprehensive marketing campaigns and develop go-to-market strategies that generate qualified pipeline and accelerate adoption among key customer segments in the rapidly evolving fintech landscape.

What you'll do

• Lead integrated marketing campaigns spanning content creation, demand generation, events, communications, and sales enablement to drive awareness and qualified leads for infrastructure products.

• Develop and execute go-to-market strategies targeting payment service providers, money movement companies, cross-border platforms, and banking institutions through tailored messaging and campaigns.

• Own marketing initiatives for agentic finance across Coinbase, including thought leadership content, social media campaigns, and product announcements.

• Manage co-marketing programs with strategic partners, overseeing campaign planning, launch coordination, and performance measurement.

• Collaborate across functions to ensure messaging consistency, market positioning, and sales team enablement.

What you'll bring

• Seven or more years of marketing experience in payments, stablecoins, fintech, or related sectors, with demonstrated success in building go-to-market strategies that generated measurable pipeline or revenue results.

• Three or more years of product marketing in a startup or high-growth company, including ownership of positioning, messaging development, and product launch execution.

• Strong writing ability with proven skill creating clear, compelling blog posts, partner briefs, sales collateral, and other materials that are accurate, audience-appropriate, and professionally polished.

• Track record developing and managing co-marketing partnerships with external organizations, including joint campaign planning and cross-functional coordination.

• Ability to leverage generative AI tools responsibly while maintaining human oversight to produce business-ready work and drive measurable improvements in efficiency, cost, and quality.

Nice to have

• Background in Web3, blockchain, or cryptocurrency markets.

• Experience with B2B marketing in enterprise or fintech environments.

What they offer

• Annual base salary range of 170,765 to 200,900 USD, plus equity and bonus eligibility.

• Comprehensive benefits including medical, dental, vision coverage, and 401(k) plan.

• Remote-first work arrangement with quarterly in-person collaboration sessions.

• Full-time employment with a mission-driven organization.