Growth Marketing Lead

Anthropic is an AI safety company building reliable, interpretable, and steerable AI systems. The team brings together researchers, engineers, policy experts, and business leaders focused on creating beneficial AI for users and society. As the field of AI grows rapidly, Anthropic is expanding its go-to-market capabilities to help people discover and succeed with Claude across consumer, developer, and enterprise segments.

The Growth team at Anthropic operates as a unified organization where product managers, engineers, designers, data scientists, and marketers collaborate on every product tier and motion. You'll join this team as Growth Marketing Lead, taking ownership of performance marketing, lifecycle strategy, and SEO across all customer segments. This is a leadership role where you'll define channel strategy, execute campaigns end-to-end, and measure impact from initial demand through customer expansion.

What you'll do

• Own global performance marketing strategy across all channels, including forecasting, budget allocation, audience targeting, and pacing decisions

• Design and execute growth campaigns spanning acquisition, activation, and retention phases, from initial hypothesis through launch and optimization

• Develop targeted campaigns and programs for three distinct audiences: consumers, developers, and business customers

• Lead self-serve and product-led B2B demand generation for Team and Enterprise tiers plus the API, coordinating with Enterprise Marketing and GTM teams on sales-assisted efforts

• Partner with Data Science to drive incrementality testing, attribution modeling, lifetime value analysis, and payback period calculation

• Build experimentation frameworks and measurement approaches that translate into repeatable playbooks across markets and customer segments

• Collaborate with Growth Product and Engineering on funnel experiments, tracking infrastructure, and marketing technology to ensure impact extends beyond initial clicks

• Work cross-functionally with Brand, Content, and Product Marketing to accelerate creative production and expand successful core market campaigns internationally

• Translate analysis into clear strategic recommendations for leadership, shape long-term roadmap direction, and build and mentor the growth marketing team

What you'll bring

• Ten or more years in growth or performance marketing at high-growth technology companies with established self-serve or product-led business models

• Proven track record leading a complete growth marketing function, including team management, budget ownership, and accountability for KPIs across multiple channels, with recent hands-on execution experience

• Demonstrated success driving both self-serve and product-led B2B demand generation alongside consumer growth, with strong relationships across enterprise marketing and sales

• Rigorous approach to experimentation and incrementality testing, comfort analyzing your own data, and ability to engage confidently with data science teams

• First-principles thinking, ability to navigate obstacles and deliver results while bringing partner teams along

• Strong written communication skills and proven ability to explain marketing performance to non-technical stakeholders and executives

• Technical background or demonstrated ability to work effectively with engineering teams

• Current use of AI tools in your work, thoughtful perspective on how AI transforms growth marketing, and genuine interest in Anthropic's mission

Nice to have

• Experience marketing to developers or other technical audiences, or work on AI products

• Background spanning SEO and lifecycle work in addition to performance marketing

• Experience with products serving both B2C and B2B customer bases simultaneously

• Background with consumer subscription businesses

• Founder or startup experience

What they offer

• Annual salary range of 320,000 to 400,000 USD

• Visa sponsorship available, with immigration legal support for successful candidates

• Hybrid work arrangement with expectation of in-office presence at least 25% of the time at San Francisco, New York City, or Seattle locations

• Bachelor's degree or equivalent professional experience required