Senior Marketing Manager, EMEA

PolyAI builds an Agentic Dialog Platform that powers conversational enterprise agents across 75 languages and 25 countries. The platform, powered by Raven—a proprietary model trained on over a billion enterprise conversations—serves hundreds of enterprises including Metro Bank, Marriott, PG&E and UniCredit. PolyAI is seeking a Senior Marketing Manager for EMEA to lead regional marketing strategy and pipeline generation across Europe, the Middle East and Africa.

You'll join a team transitioning from product-led growth to a sales-led motion, working across complex markets with distinct regulatory, cultural and language requirements. This is a hands-on role where you'll own the full regional marketing plan, budget and pipeline targets while collaborating closely with Sales, Partnerships and global Marketing leadership.

What you'll do

• Develop and own the EMEA marketing plan, budget and pipeline targets, prioritizing by country and segment in partnership with regional Sales leaders.

• Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences from strategy through execution.

• Manage webinar and virtual events with content, speakers and follow-up tailored to local languages and time zones.

• Build integrated campaigns with Demand Generation, Content and Product Marketing teams, with clear targets for registrations, meetings booked and pipeline influenced.

• Partner with Developer Marketing and Product to run platform events such as workshops, hackathons and meetups, converting developer engagement into sales-ready accounts.

• Define the handoff process from product-led signals to Sales, including lead routing, follow-up workflows and shared reporting.

• Manage relationships with regional partners, agencies and event organisers, overseeing vendor contracts and performance.

• Report on cost per outcome, conversion and ROI to leadership, adjusting plans based on performance data.

What you'll bring

• 3-5 years of B2B marketing experience with significant field marketing, events and campaigns background, including recent regional or EMEA leadership.

• Experience marketing a platform, developer or technical product, with understanding of how product-led growth transitions to sales-led models.

• Demonstrated success owning a regional marketing plan and budget while meeting pipeline targets, with quantifiable results.

• Strong knowledge of EMEA markets including cultural, language and regulatory differences such as GDPR that impact program design.

• People and vendor management experience with ability to build collaborative, accountable team culture.

• Close working partnership with Sales on lead quality, routing and attribution using Salesforce and marketing automation platforms.

• Clear, collaborative communication with technical audiences and senior executives.

• Willingness to travel for in-person events.

Nice to have

• Background in developer-led or platform business models.

What they offer

• Employee share options plan participation.

• 25 holidays annually, increasing to 32 days with tenure.

• Flexible working from home and ability to work outside the UK for up to 6 months per year.

• Comprehensive benefits including private healthcare and dental, enhanced parental leave, fertility and family-forming programmes, menopause care programme with Maven, gym discounts and mental health programs.

• Annual learning and development allowance, one-off WFH allowance, Bike2Work scheme, TELUS Health EAP available 24/7 and 5-week paid sabbatical after 5 years.