[EU] Head of Commercial/Business Development

Bybit is one of the world's largest cryptocurrency exchanges and digital financial platforms, serving over 80 million users in more than 200 countries. Founded in 2018, the company has built a reputation for trusted, transparent services across trading, payments, wealth management, custody, and institutional offerings. Bybit combines cutting-edge technology with a user-first approach to shape the future of digital finance globally.

The European market represents a critical strategic focus for Bybit, particularly given regulatory clarity and institutional adoption across the region. As a leading platform in the Web3 and cryptocurrency space, Bybit is expanding its presence across European markets during a period of significant growth in blockchain and digital asset adoption.

This role leads Bybit's commercial strategy and revenue growth across Europe, reporting directly to the EU Group CEO. You will oversee the entire European commercial organisation, including Country Managers and regional teams focused on business development, key opinion leader engagement, VIP relationship management and community building. Working across Marketing, Product, Operations, Compliance and global Commercial teams, you will drive market expansion and revenue growth across multiple customer segments and jurisdictions.

What you'll do

• Define and execute European commercial strategy aligned with business objectives, market opportunities and regulatory requirements across priority markets
• Own commercial targets, revenue growth, trading volumes and customer acquisition across retail, active trader, VIP and institutional segments
• Lead the European Country Management function, ensuring effective execution of commercial strategies and developing country-specific business plans with measurable KPIs
• Drive business development initiatives to expand customer base and market presence through strategic partnerships within fintech, crypto, trading and financial services ecosystems
• Lead KOL, affiliate and community engagement strategies, building relationships with influencers and trading communities to drive customer acquisition and trading activity
• Manage VIP and key account relationships across European markets, developing customer retention strategies for high-value traders and institutional clients
• Own commercial budgets, sales forecasts, revenue reporting and performance management, ensuring compliance with European regulatory requirements

What you'll bring

• 15 or more years of commercial leadership, business development, sales or market expansion experience, with significant executive-level background in crypto, fintech, trading, brokerage or financial services
• Proven track record leading multi-country commercial organisations and delivering sustainable revenue growth across European markets
• Strong understanding of crypto trading, digital assets, derivatives and how to serve different customer segments
• Demonstrated experience managing Country Managers, business development teams and international commercial operations
• Ability to build and lead high-performing teams while setting clear objectives, performance targets and accountability across multiple functions
• Collaborative leadership approach with ability to align commercial initiatives with local market needs and regulatory requirements