Senior Manager, Marketing Analytics

Ripple is transforming how value moves across the global financial system through blockchain technology and crypto solutions. The company partners with financial institutions, businesses, governments, and developers to build infrastructure that improves economic opportunity worldwide. You'll join a fast-growing organization where impact and career development go hand in hand.

The Marketing team is expanding rapidly, and artificial intelligence is central to how the company scales its programs. Ripple is hiring a Senior Manager, Marketing Analytics to lead the analytical foundation of its growth marketing engine. Reporting to the Director of Marketing Operations and Demand Generation, you'll own measurement, reporting, and insights infrastructure that shapes investment decisions and demonstrates marketing performance to leadership.

What you'll do

• Own end-to-end analytics and measurement across all growth marketing functions, building consistent reporting that connects spend to pipeline and revenue impact.

• Design and maintain the visualization and reporting infrastructure using tools like Tableau, translating data into clear dashboards and narratives for stakeholders across levels.

• Lead attribution modeling, ROI analysis, customer acquisition cost, lifetime value, and ad spend distribution studies that inform where marketing dollars go.

• Develop and evolve attribution and measurement frameworks using AI and machine learning to increase accuracy and handle scale.

• Apply AI-powered tools and predictive modeling to surface trends, identify opportunities, and enable faster decision-making across the marketing organization.

• Support experimentation and testing programs with rigorous data analysis, including A/B testing and lift studies.

• Collaborate with RevOps, Business Intelligence, and Marketing Operations teams to build reporting across Salesforce, Tableau, MCI, and other platforms that connect marketing activity to business outcomes.

• Identify automation opportunities using AI to streamline reporting and analytics workflows, reducing manual work and improving efficiency.

• Maintain data quality and integrity across CRM and marketing systems.

What you'll bring

• 5 or more years in marketing analytics, growth analytics, or similar roles, with deep knowledge of growth measurement methodologies across the funnel.

• Hands-on experience with Salesforce CRM and building marketing data pipelines.

• Working familiarity with AI and machine learning in marketing contexts, such as predictive modeling, anomaly detection, and automated insights.

• Strong skills in data visualization tools like Tableau or Looker.

• Experience building attribution models, media mix models, or running incrementality tests.

• SQL proficiency; Python or R experience is a plus.

• Proven ability to lead forecasting and budget analysis with Finance and Revenue Operations teams.

• Excellent communication skills that let you present complex data to both technical teams and executives.

• Strong cross-functional collaboration ability across strategy and analytical work.

What we offer

• Competitive salary, bonus, and equity package.

• Comprehensive health coverage including physical and mental wellness, retirement, family formation, and family support benefits.

• Flexible in-office arrangement with 10+ days per month in-office collaboration in Chicago.

• Professional development budget for continued learning.

• Generous vacation policy, R&R days, wellness reimbursement, and weekly wellness programming.

• Catered lunches, fully-stocked kitchens, and regular team bonding and offsites.

• Industry-leading parental leave and family planning benefits.