Senior Manager, Marketing Analytics

Ripple is reshaping global finance by enabling value to move as seamlessly as information. The company works with financial institutions, businesses, governments and developers through cryptocurrency solutions designed to improve economic opportunity worldwide. With operations centered in San Francisco, Ripple combines the energy of a scaling startup with the expertise of industry veterans building infrastructure that matters.

The Marketing team is expanding rapidly, integrating AI throughout its programs to drive growth at scale. This Senior Manager role sits within Marketing Operations, reporting to the Director of Marketing Operations and Demand Generation. You'll be the analytical engine powering growth marketing decisions—owning measurement, dashboards, insights and the data infrastructure that connects marketing spend directly to pipeline and revenue impact.

What you'll do

• Manage end-to-end analytics across growth marketing, building consistent reporting that tracks performance from initial spend through to revenue outcomes.

• Design and maintain visualization and reporting infrastructure using tools like Tableau, translating complex datasets into clear dashboards and narratives for different audience levels.

• Lead attribution modeling, ROI analysis, customer acquisition cost, lifetime value calculations and media spend distribution studies to guide investment strategy.

• Advance your measurement frameworks using AI and machine learning to increase accuracy and handle increasing complexity as the company scales.

• Leverage predictive modeling and AI-powered tools to surface trends, anticipate issues and empower faster decision-making across the team.

• Partner with Growth Marketing, Finance and RevOps on forecasting, budget pacing and spend allocation.

• Support experimentation programs with rigorous A/B testing and lift analysis.

• Build automation into reporting workflows using AI, reducing manual work and improving efficiency across analytics operations.

What you'll bring

• Five or more years in marketing analytics, growth analytics or similar roles.

• Deep knowledge of funnel measurement methodologies and growth marketing analytics.

• Hands-on work with Salesforce CRM and marketing data infrastructure.

• Exposure to AI and machine learning in marketing contexts, including predictive modeling and anomaly detection.

• Strong skill with data visualization platforms such as Tableau or Looker.

• Experience with attribution modeling, media mix modeling or incrementality testing.

• SQL proficiency; Python or R experience is a plus.

• Demonstrated success forecasting and analyzing budgets alongside Finance and RevOps teams.

• Ability to explain complex data clearly to technical and executive audiences.

Nice to have

• Familiarity with Salesforce marketing cloud intelligence and similar marketing operation platforms.

What we offer

• Annual base salary of 170,000 to 210,000 USD, plus equity and performance bonuses.

• Comprehensive benefits covering health, mental wellness, retirement and family support.

• Flexible in-office schedule with 10+ collaborative days per month.

• Professional development budget, R&R days and generous wellness reimbursement with onsite and virtual programming.

• Employee giving match and mobile phone stipend.