Senior Manager, Marketing Analytics

Ripple is a financial technology company focused on enabling fast, low-cost payments and value transfer across borders. The organization partners with financial institutions, businesses, and governments to modernize global payment infrastructure and create new economic opportunities. With a strong presence in the crypto and blockchain space, Ripple combines technical innovation with regulatory expertise to reshape how money moves internationally.

The Marketing team at Ripple is expanding rapidly, with AI becoming central to how the organization scales its programs and reaches new audiences. You'll join as Senior Manager, Marketing Analytics, reporting to the Director of Marketing Operations and Demand Generation, and serve as the analytical core of the growth marketing function.

What you'll do

• Own measurement and reporting across all growth marketing initiatives, ensuring data flows consistently from campaign spend through to revenue impact and pipeline contribution.

• Build and maintain the visualization and reporting infrastructure that translates complex datasets into clear dashboards and insights for stakeholders ranging from individual contributors to executives.

• Lead attribution analysis, ROI modeling, customer acquisition cost, lifetime value, and ad spend distribution work to guide investment strategy alongside Growth Marketing, Finance, and RevOps teams.

• Improve attribution frameworks and performance measurement models by applying AI and machine learning techniques, increasing both accuracy and the ability to scale analysis.

• Use AI-powered tools and predictive analytics to surface trends, anticipate outcomes, and give the marketing team confidence in decision-making.

• Support testing and experimentation by providing rigorous analysis of A/B tests, lift studies, and other measurement work.

• Work with RevOps, Business Intelligence, and Marketing Operations to configure Salesforce, Tableau, and MCI platforms, creating connections between marketing spend and revenue outcomes.

• Identify and execute automation opportunities in reporting and analytics workflows using AI to reduce manual work and improve speed.

• Maintain data quality and system integrity across CRM and marketing platforms.

What you'll bring

• 5+ years working in marketing analytics, growth analytics, or a closely related discipline.

• Strong command of growth marketing measurement across the entire funnel and deep familiarity with attribution modeling, media mix modeling, and incrementality testing.

• Hands-on experience with Salesforce CRM and marketing data infrastructure.

• Working knowledge of AI and machine learning in marketing contexts, including predictive modeling and anomaly detection.

• Advanced skills in data visualization platforms such as Tableau or Looker.

• Solid SQL proficiency; Python or R experience is valuable.

• Demonstrated success leading forecasting and budget planning initiatives with Finance and Revenue Operations teams.

• Ability to communicate complex analytical concepts clearly to both technical teams and senior leadership.

• Proven ability to work effectively across departments and function groups.

Nice to have

• Experience with marketing automation platforms and their data outputs.

What we offer

• Flexible office attendance: work with your manager to come in 10+ days per month when it matters most.

• Competitive salary, bonus, and equity package plus comprehensive benefits covering health, mental wellness, retirement, and family support.

• Professional development budget to pursue learning in emerging technologies and marketing disciplines.

• R&R days, generous vacation policy, industry-leading parental leave, and family planning benefits.

• Weekly onsite and virtual wellness programming, catered lunches, and regular team events and offsites.